Victor Mota®

Creative Art Director from the
extreme south of São Paulo, Brazil.
Passionate about soccer,
photography, my family and life itself.


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selected works

Handshake Hunt
Galvão Bueno’s Million
Voice of Lampions
The honest piggy
Yamaha 50 Years
Free of promisses
Giada
it’s on Mercadi Libre
Let’s talk on TikTok
Carnival pays off
Rap.ia


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Rap.ia  / personal projetc


Great classics of Brazilian rap unfortunately never had the chance to receive music videos. Many of these tracks are true works of art — songs that carry identity, culture, and a strong sense of place, transporting us visually through the stories they tell.

From this desire to finally see the worlds behind these iconic songs, I created Rap.ia — a personal project that uses artificial intelligence to bring to life the Brazilian rap tracks that have shaped me. Through AI-driven visual direction, Rap.ia reimagines these classics as cinematic narratives, giving form, texture, and atmosphere to lyrics that were once experienced only through sound.

Rap.ia is not just a creative experiment. It’s a tribute to the artists who shaped an entire generation, and an exploration of how technology can expand storytelling. By blending my background in art direction with new AI tools, I’ve created a space where these timeless rap stories can finally be visualized, honored, and shared in a new way.