Victor Mota®

Creative Art Director from the
extreme south of São Paulo, Brazil.
Passionate about soccer,
photography, my family and life itself.

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selected works
Handshake Hunt
Galvão Bueno’s Million
Voice of Lampions
The honest piggy
Yamaha 50 Years
Free of promisses
Giada
it’s on Mercadi Libre
Let’s talk on TikTok
Carnival pays off
Rap.ia

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Santander -  The  honest piggy

To show that saving money in a piggy bank is a thing of the past — and that it earns you nothing — we created a piggy bank that reveals exactly how much you lose by not putting your money into Santander’s Minhas Reservas.

To amplify the idea on the streets, we teamed up with the most iconic piggy bank in Brazil — who also happens to be a digital influencer — the Porquinho da Paulista, to show that stashing money in a piggy bank doesn’t generate any returns; real earnings come from saving with Santander’s Minhas Reservas.