Victor Mota®

Creative Art Director from the
extreme south of São Paulo, Brazil.
Passionate about soccer,
photography, my family and life itself.

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selected works
Handshake Hunt
Galvão Bueno’s Million
Voice of Lampions
The honest piggy
Yamaha 50 Years
Free of promisses
Giada
it’s on Mercadi Libre
Let’s talk on TikTok
Carnival pays off
Rap.ia

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TikTok - Voice  of Lampions    

Soccer is one of Brazil’s greatest passions — and when it comes to fans from the Northeast, that passion becomes even more intense. To celebrate this love and highlight one of the platform’s most distinctive features, we created the Voice of Lampions Challenge for TikTok.

This integrated campaign set out to discover a new Northeastern commentator using the platform’s own tools, while reinforcing TikTok’s position as a major sports destination.